Chapter 3: Three Levels of Design: Visceral, Behavioral, and Reflective
Summary
In this chapter Norman discusses the three levers of design: Visceral, behavioral, and reflective. Visceral design is related to he effect of the environment in our perceptions of things (for example, the use of bright colors in designing kid's toys). Behavioral design concerns itself with the use of objects (function, understandability, usability, and physical feel). Reflective design talks about the message that is conveyed by the objects. This level also deals with the cultural perception and the image that we want to convey to others.
Discussion
The chapter was interesting, however I get the feeling that the design subjects are pretty repetitive along Norman's books. Nonetheless, this has a different air from the other books.
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